Practices
The most popular social networks in corporate communications are Twitter, Facebook, LinkedIn, YouTube, SlideShare and StockTwits. While, on the surface, it seems logical to broadcast the same message across all platforms, the audiences are not the same. To truly engage these constituencies, you will need a strategic plan that mirrors the core growth objectives of the company.
We have the experience to develop your strategy and integrate it into your corporate culture effortlessly. Our primary objectives are company-wide adoption and ease of use.
The new Investor Relations practice is an integrated approach with the most popular social networks. New opportunities exist but not without new challenges. The messaging has to be quick, clear and grounded in best practices.
We feel strongly that Investor Relations should be considered ‘financial branding’ and approached from that perspective. We develop your investment thesis based on what the market is telling us and utilize social media to make it visual and widely available.
Public Relations activities used to be the foundation of any marketing plan. New products and services are announced through traditional news services then quickly buried by the other headlines competing for the same audience. The new PR is a collective effort and is now more powerful than ever.
We make it our business to know the right people in the right places. From writers, to reporters, to key media opinion leaders, we leverage our relationships to gain access for our clients.